BMW has been named by the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) as the Automotive Partner of London 2012, becoming the seventh Tier One Partner and 24th domestic sponsor overall.

The company will provide around 4,000 vehicles which will be used during the Games to transport athletes, technical officials, media, LOCOG operational teams, national Olympic Committees, International Sports Federations, the IOC and marketing partners. The announcement also means that BMW becomes London 2012's sixth Sustainability Partner supporting London 2012's bid commitment to have a low emission Games-time fleet to help deliver its 'low carbon' and 'healthy living' Games objectives. It will provide a fleet of cars which not only meet the Euro 6 emissions standard but also beat the maximum average of 120g CO2 / km established by LOCOG. BMW will also showcase electric vehicles as one element of its participation.

While the Games are in progress, BMW bicycles will be available for use by athletes in the Athletes Village and by London 2012 staff. BMW motorcycles will also be used in certain Olympic and Paralympic events. A proportion of the fleet will be wheelchair-accessible and BMW will convert a number of vehicles for use by disabled drivers and passengers.