Basketball-themed fitness chain PickUp USA Fitness has secured a new franchised site in Charlottesville, Virginia.

The new club marks the first US east coast location for the Los Angeles, California-based company, which has been expanding rapidly since opening its first club in 2011.

PickUp USA Fitness gyms are full-service fitness clubs with a focus on basketball.

Each club offers group and private basketball training, weight and cv rooms, relaxation lounges, locker rooms, retail zones and the company's main attraction – pickup basketball sessions with referees.

According to Jordan Meinster, president of PickUp USA, the business is planning to accelerate its growth for next year, projecting a total of 17 locations by the end of 2017.

“We have franchise territories available in 38 states and are actively expanding across the country,” Meinster said.

"Territories are going fast. Our franchisees want to be first to market with our basketball-focused concept and they want to secure the best possible territory for their PickUp USA facility."

The exact details of the Charlottesville facility are to be confirmed, but the club is expected to open by June 2017.