Blackburn Rovers, the Premiership football club, has announced that it will be cutting the cost of adult season tickets by 25 per cent, with the cheapest costing £249.

A marketing campaign called “We Believe” will also be launched to get the message across to supporters and will include a club manifesto aimed at highlighting the club’s “commitment to grassroots fans”.

Chair John Williams, said: “We believe that the best way to enjoy Premiership football is watching it live in the stadium.

“We hope these prices will not only retain existing supporters but also attract those who have not been for some time to offer the team even greater vocal backing.

“In setting this price structure, we have recognised the concerns of supporters who feel that the cost of watching live football has become more expensive.”

The club is paying for the reduction – up to £196 on the most expensive season tickets – with money from its television income. Details: www.rovers.premiumtv.co.uk