Bliss president Mike Indursky rang NASDAQ’s opening bell for trading on 2 January, at its MarketSite in Times Square, New York, US.

The event was in honour of NASDAQ’s second annual Fit Week, which involves a week of bell ceremonies featuring NASDAQ-listed companies that help Americans lead healthier lifestyles.

In tandem with Fit Week Bliss, a subsidiary of spa product and service provider Steiner Leisure Limited, is launching Lean Machine – a spa system combining vacuum massage and skin-firming cream to reduce cellulite.

Steiner Leisure became a publicly listed company in 1996.

Its revenue for the last quarter, ended September, was US$204.4m (154.2m euro, £125.4m) up 14 per cent from the previous year.

Its services include traditional and alternative massage, body and skin treatments, fitness, acupuncture, herbal medicine, medi-spa treatments and laser hair removal.