Experienced London PT Justin Maguire is hoping to transform lives and bodies with the launch of his new high-end performance hub.

Maguire’s new venture – FE Body Transformation Centre – is set to open in London’s Whitechapel this July and builds on his existing FE Gym coaching business.

The site will combine cutting edge equipment and a scientific training ethos, with new members required to take part in an initial 12-week body transformation programme to ensure their exercise and diet patterns are optimised. On completion of this plan, members will be free to train in the gym going forward, but those who stray from their plan will “forgo their membership of the gym to make way for others.”

“For too long people have been training without a plan, or not connecting diet and fitness in the correct way, so reaching a goal that is not clearly set is virtually impossible,” said Maguire.

“At FE Body Transformation Centre, we are passionate about setting goals for people and giving them the exact route to get there. It means we have a high success rate and people on our plan go on to achieve great things in other parts of their lives as a result.”

The gym charges £320 per month for the initial three-month package and this includes a tailored exercise programme, a detailed nutritional plan, unlimited training time within the gym and round-the-clock support from nominated trainers via WhatsApp.

Majority shareholder Maguire and his investors have spent £150,000 on an extensive range of Watson equipment for the gym, which also contains several Wattbikes.