Spa supplier Universal Companies has acquired A la Mode Partners, a retail resource focused on spa retail products and marketing.

A la Mode Partners CEO Tracie Wertz and chief marketing officer Bill Barczy bring a collective 40 years of retail and product expertise to Universal Companies, and provides retail strategies to the non-traditional spa retail environment.

“A la Mode is a perfect fit for Universal Companies, and we are thrilled to welcome them,” said Universal Companies CEO Brenda Elliott. “Bringing Tracie and Bill on board will enhance our mission of delivering innovative spa solutions to maximise our customers’ success. Their background and knowledge in the spa and resort industry, combined with the expansive retail collection they bring with them will help our customers embrace retail sales and increase their profits like never before.”

A la Mode offers four levels of consulting services, from complimentary assessment to full-blown, custom corporate consulting.

“Our passion is retail, because a spa’s profit is so closely tied to retail,” said Barczy. “The opportunity is huge, but it’s also challenging, because spa operators often don’t have the background, time or finances to put into retail. We understand that, and so we provide the basic building blocks of retail management: the right principles, products and promotions at the right time.”