Carmel Lewis has been appointed president at global experiential planning and design firm, BRC Imagination Arts, heralding a new era for the company.

Lewis has been with BRC for 23 years and previously served as executive vice president and executive producer. During her career she has been responsible for creative and design management, production, business affairs and project development. Her work has been recognised by numerous global awards organisations for creative and technical excellence.

Notable projects of Lewis’ include attractions and destinations for clients including Johnnie Walker, Las Vegas Raiders, NASA, The Coca-Cola Company, Ford Motor Company, The Rock and Roll Hall of Fame Museum, Absolut, The Grand Ole Opry, Google, Guinness, Climate Pledge Arena, and Jameson Irish Whisky.

With a Bachelor of Science degree in theatre production from Towson University in Maryland, Lewis has a background in advertising, post-production, and theatre. Her leadership style is collaborative, empathetic, fostering the personal and professional development of team members.

“I am truly humbled to serve this team in this role for BRC, a place that has been near the center of my world and my heart for many years,” says Lewis. “The accomplishments we've celebrated are a testament to our collective dedication and innovative spirit, proving that true success lies in the practice of continuous improvement and embracing change.”

In its 40 year history, BRC has earned more than 500 awards for its brand destinations. “There is not a doubt in my mind that Carmel is the best person to guide BRC into the exciting future ahead,” says BRC founder, Bob Rogers.