Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13968)           
UK only International

Chelsea FC nets £40m-a-year shirt sponsorship deal

By Jak Phillips    27 Feb 2015
Chelsea FC was the most watched Premier League team on television worldwide last season, with over 31,000 broadcast hours / Laszlo Szirtesi / Shutterstock.com

Chelsea Football Club has secured the second-largest shirt sponsorship deal in English football history as the club bids to boost its transfer market war chest without falling foul of Financial Fair Play rules.

The English Premier League leader has agreed a five-year contract with tyre manufacturer The Yokohama Rubber Company, worth a reported £40m (US$62m, €55m) a year. The deal – running from the start of the 2015/16 season – will see the Yokohama brand appearing on all Chelsea FC shirts from the first team through to the youth teams.

The sponsorship deal is worth more than double the previous £18m (US$28m, €25m) agreement Chelsea had with Samsung and in English football history is second only to the £53m-a-year deal Manchester United secured with Chevrolet.

Chelsea FC manager Jose Mourinho has frequently complained about the paucity of his squad and is now widely believed to be seeking reinforcements in the summer transfer window, with £30m-rated Real Madrid defender Raphael Varane thought to be among these targets. Mourinho has so far had to sell off a number of big stars to fund acquisitions while staying with in Financial Fair Play regulations, so the commercial capital boost will no doubt embolden his transfer market ambitions.

The club is hoping to leverage its status as one of the world’s top teams to secure a number of sponsorship opportunities, having recently brought in Christian Purslow as head of global commercial activities. Last season Chelsea FC was the most watched Premier League team on television worldwide, with over 31,000 broadcast hours, and Purslow has been tasked with driving the club's strategy to partner with "innovative and market-leading organisations" from around the world.

Reflecting on the shirt sponsorship deal, Chelsea chair Bruce Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years.

“Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.”

Sign up for FREE ezines
Related news

Company profile

Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is proud to expertly design, develop and manufacture its products in the UK.
View full profile >
More company profiles

Featured Supplier

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

13-13 Jun 2026
Worldwide, Various
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
More diary dates