KidZania London – the edutainment provider’s recently opened £30m (US$47.2m, €42.1m) “flagship” location in Shepherd’s Bush – is embarking upon its first festive season with a Christmas-themed facelift.

Designed to both entertain and educate its 4-14-year-old target audience, the role-play attraction will showcase a Christmas Parade, a KidZania Christmas market and a “KidZanian Pantomime” from 1 December to 6 January, topped off by a family-oriented New Year’s Eve party on 31 December.

Equipped with unique traceable bracelets, children aged 8+ years can safely explore more than 60 different role play establishments spread across the 75,000sq ft (6,700sq m) mini-city while their parents retreat to the warmth of the Kidzania Lounge.

To read a feature on the team behind the KidZania London attraction – from the 2015 Q3 edition of Attractions Management magazine – click here.