Wellness hotel Civana is launching a Healers Vitality Program, which extends a discounted Friends and Family rate to wellness industry professionals at its Carefree Resort in Arizona, US.

The Healers Vitality Program slashes the daily room rates at the Civana Carefree Resort by an average of US$100, with prices that start at US$79 a night during the summer season and US$99 a night in the high season, plus an Experience Fee of US$25, which includes 8-12 complimentary daily movement and enrichment classes and access to the resort’s fitness centre.

“In order for our wellness industry to thrive, we need to support the healing professionals who give to others every day,” said Kevin Kelly, chair and CEO. “They deserve an affordable respite to recharge and be inspired. Civana has honoured all of these healers, regardless of where they work, by creating this special programme in a welcoming environment they can call their own."

The Healers Vitality Program is open to individuals with the health and wellness field, specifically spa and wellness centre staff, fitness and programme instructors, massage therapists, aestheticians, nutritionists, caregivers (senior living, domestic abuse, shelters), nurses and wellness product companies.

Those interested in the programme can email [email protected], call the resort directly at 480-653-9002 or sign up directly at https://www.civanacarefree.com/healer-program/. After registering, individuals can book directly with their code.

Civana was launched in 2017 by Kelly – who was previously Canyon Ranch president and chief branding officer, and CEO and co-owner of California’s Two Bunch Palms – along with Larry Lamy, who worked for Miraval and Canyon Ranch, and Rianna Riego, who assisted Kelly in the re-branding of Two Bunch Palms.

The team opened the Carefree Resort, the first in its portfolio, in August of last year. The property currently has a six-room healing arts spa, and the team is developing the 22,000sq ft Spa Civana – complete with 29-treatment rooms, indoor thermal pools, an outdoor Watsu pool and lap pool – which will open later this year.