Spa skincare brand and operator Clarins has launched its new €40m (US$58m, £35m) spa at the Le Royal Monceau - Raffles Paris hotel.

Currently in its soft-opening phase, the 1,500sq m (16,000sq ft) spa - described as a "white paradise" - has been created by French designer Philippe Starck, who also worked on the €69m (US$100m, £61m) refurbishment of the five-star Le Royal Monceau (see Spa Business issue 3 2011, p64).

Spa My Blend by Clarins is a flagship for the group and the launchpad for My Blend - its premium customisable skincare and treatment line that's targeting luxury operators (see p88). It's also Clarins' first full-service spa complete with seven treatment rooms; a 28m pool - one of the largest in a Parisian hotel - male and female hydrothermal suites; a gym; and four training rooms.

The aim is to slowly roll out the concept in luxury hotels with London, New York and Singapore on the hit list of locations.