Sports and health club flooring specialist Pavigym has announced Colin Averis as its new sales director for UK and Ireland.

Averis, who takes over the reins from Alan Cuthbert, will be tasked with driving sales for Pavigym’s suite of products, which includes the functional interactive wall and floor solution Prama.

Averis arrives with a wealth of experience, having held a wide range of roles during his 15 years in the leisure industry.

Having started in the public sector as a leisure operations manager working on large commercial projects and procurement, Averis later moved over to the commercial sales side, occupying a number of positions including an account management role for Nautilus, Stairmaster and Schwinn. More recently, Averis held senior sales roles with Keiser UK and Matrix Fitness.