Sports and play flooring specialist Conica has made a senior appointment by naming James Wright as its new commercial director.

Wright will be tasked with building the company's UK and Irish business through a strengthening of the company’s sales and marketing activities.

He joins Conica from flooring supplier Degafloor, where he spent 14 years as commercial director.

"Conica has a strong customer base, an exceptional team of people and an outstanding, high quality product range,” said James, “I look forward to helping CONICA's drive to be even more customer focussed and build on its strategy of investment and innovation."

Conica is part of a global group of companies owned by German-based Serafin.