Since the company was founded in 1986, Creative Technology (CT) has worked with sports federations, promoters and production managers on major events such as Wimbledon, the Ryder Cup, the Tour de France, the Olympic Games, the Rugby World Cup and many world championships.

CT believes its technology and expertise improves the visual experience of sports presentation, enhancing communication with the audience by allowing different aspects of the event to be viewed on the same screen.

One of the company's current contracts is a four-year agreement to run Tournament Television, an integrated scoring and information package for the PGA European Golf Tour, which includes 42 events in Europe, the Middle East and Asia.

This contract will see the company provide a real-time production system that takes in live information from a scoring and results database (provided by Unisys) and combines it with real time graphics and images for broadcasting onto large format video screens, temporary televisions installed around the course and the clubhouse and the on-course hotel televisions.

The set-up includes the installation of up to 100 on-site televisions, while 5km of military specification fibre network runs the signal through an IPTV network in a closed ring around the entire site, with network switches at each of the key points where there is a hospitality cluster.

Whatever the display used - from CT's fully branded LED trailer screens to packaged televisions - full screen high-definition images dramatically improve the quality of the image and allow more information to be provided on screen.