Fitness company WeTRAIN is looking to raise £600,000 through a crowdfunding campaign, as it plans to expand its business by launching WeEXPERIENCE.

The new concept will look to bring socialising and exercising together, and cater for what it calls “the brunching generation”.

Users will be able to book a range of experiences, such as being trained by athletes and experts before joining them for drinks or a meal. Taster sessions running in November include a kickboxing masterclass with Ruqsana Begum followed by a superfood breakfast hosted by the world champion kickboxer herself.

The company, which is raising the cash through equity crowdfunding platform Seedrs, launched its WeTRAIN fitness app in July in a bid to revolutionise the way Londoners socialise through a new type of ‘social-exercise’. Local ‘hosts’, including personal trainers, yoga instructors and professional athletes, can list their classes on the WeTRAIN app.

The app allows users to take part in small group exercise sessions, with no subscription fees or contracts.

Adrian Mooney, WeTRAIN’s chief executive and co-founder, said: “Our mission is to help people ‘exercise their social life’ and change the way people workout. WeTRAIN has huge potential within a fitness industry worth £62 billion globally and, by creating a credible alternative to other social activities, we also tap into the leisure market.

“WeTRAIN is proven to work, now we want to replicate our launch success in other parts of London and continue to challenge the status quo with our innovative WeEXPERIENCE offering. We are excited to free more Londoners from out-dated, restrictive membership models, help increase fitness professionals’ earnings by maximising their spare capacity and offer our customers the opportunity to be part of our future success by owning shares in the business through Seedrs.”

WeEXPERIENCE is hosting eight taster sessions throughout November, available to be booked online. The crowdfunding campaign has already passed the £350,000 mark.