Millions of TV viewers are back to dancing on Saturday nights… Regrettably, they are just watching. But maybe they will try for themselves…

The BBC’s Strictly Come Dancing advertises a good exercise schedule, well in line with the government’s healthy living programme – which of course our industry supports, and enjoys partner status.

The BBC’s celebrities agree to a punishing regime of dancing, in front of a big audience. They also face a gruelling, unforgiving panel of experts who deliver sometimes tart and barbed comments on the performance.

And, of course, sporting stars have excelled on the programme, including Darren Gough (“I wouldn’t be seen dead on the dance floor”), Peter Schmiechel, Matt Dawson, Denise Lewis, Mark Ramprakash (“It was the hardest thing I have ever done”) and Colin Jackson.

The contestants testify to the health and fitness benefits. They all emerged leaner and fitter than ever before.

ISPAL supports healthy living programmes, however based, and dancing offers great exercise (and social) opportunities for people of all ages.

Hit TV programmes can encourage and inspire people to try new ideas and good habits.

Darren Gough has opened his own dance school in Yorkshire – winning this dance title clearly changed his views. Gloria Hunniford is a fine example of a non-athletic women returning to activity, enjoying it, feeling better from it and losing those vital pounds.

So, as Brucie says: “ Get dancing” – what’s your excuse?

Photograph: www.istock.com / Konstantin Sutyagin