A new tourism body for Stratford and Warwickshire, Shakespeare's England, will launch a campaign to promote the region as a rural escape destination in late February.

The campaign will see it join forces with VisitEngland for a second time this year, following the Romantic Heritage Cities campaign, which ran for two weeks in January and promoted Stratford-Upon-Avon among six other destinations around the UK.

The Great Rural Escape Destination campaign will promote Stratford and Warwickshire's market towns among other rural UK attractions.

The marketing campaigns are part of VisitEngland's three-year investment project Growing Tourism Locally, which aims to generate £365m in additional tourism spend between 2012-15 and create over 9,000 jobs.

Shakespeare's England will also be seeking to get the region included in more group tour packages when it attends the Great Days Out exhibition in Manchester on 9 February.

Shakespeare's Birthplace, Warwick Castle and the Royal Shakespeare Company are among the attractions the tourism body seeks to promote.