Artificial intelligence-based sales and marketing platform Keepme has secured round one funding, totalling US$1.7m.

The funding will be used to drive the company's growth and product development and comes just weeks after the release of its new V2 platform.

Using AI, the V2 platform has been designed to help fitness operators monitor their members' entire customer journey and tell how and when to engage members who are in danger of leaving – and even after they've left.

Announcing the funding, Keepme also revealed three new appointments.

Former UBS and Marriott International executive Dan Tagliere, who has spent the last 15 years at property and investment business Macau Land Developments, has joined the Keepme board.

Joining him is Natasha Foong, co-founder of IncuVest, who has more than 30 years’ experience in business planning, entrepreneurship, venture capital, and management, including being the founder of Valuair, Singapore’s first budget airline.

Meanwhile, Amanda Hart, who has spent 25 years in various business development and management roles at the likes of Fitness First, Soho Gym’s and The Gym Group, has been named Keepme's new director of customer success.

“Despite the challenges of this lockdown period, Keepme has seen some great successes and continued to grow," said Ian Mullane, founder & CEO of Keepme.

"This investment will allow us to invest in the resources to continue our development that has seen us gain customers in eight countries in the last twelve months.

“I’d also like to welcome our newest board members Natasha and Dan as well as Amanda to the Keepme team.

"Between the three of them they have a wealth of knowledge that will be invaluable for us in this exciting next phase of our development and I look forward to having them on board with us.”

• Keepme's Ian Mullane spoke to FitTech about the release of V2 and how its predictive and machine learning models can assist operators.

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