Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13969)           
UK only International

Demand for midscale and budget hotels continues to exceed supply in Casablanca

By Helen Andrews    23 Jun 2014
A US$500m (€368m, £294m) development of the waterfront, to include luxury hotels and apartments, is expected to attract visitors to Casablanca / Shutterstock / Karol Kozlowski

Demand for midscale and budget hotels is continuing to exceed supply in Casablanca, Morocco, according to a new report by global hotel consultancy HVS.

Four and five-star hotels make up over 50 per cent of the total room capacity, leaving the economy segment – particularly branded budget hotels – under-represented.

From 2006-2013 hotel supply in Casablanca grew at a rate of 6.6 per cent with both room and bed capacity expanding at a similar pace yet demand for one and three-star properties grew by over 15 per cent.

“The three-star segment in Casablanca has seen the fastest growth in terms of rooms capacity, of almost 12 per cent, while the two-star segment makes up just under seven per cent of the total room capacity,” said report co-author Veronica Waldthausen, an associate at HVS London.

The situation is likely to improve somewhat as new supply comes on-stream, but there is still significant development opportunity in the economy sector in Casablanca,” Waldthausen added.

In 2010 Casablanca experienced a boom in tourism, but things stalled in 2011 as the Arab Spring affected the image of Northern Africa. Even so, Casablanca’s reputation as a financial and economic hub recovered at a faster pace than other destinations in Morocco.

“Overall the outlook for Casablanca remains positive and growth in most hotel segments is expected,” said report co-author Sophie Perret, director of HVS London. “It is one of the most established countries in North Africa, and as such the hotel sector should be able to reap the benefits from its stable image and close proximity to Europe.”

Investment in the city’s infrastructure – as part of the country’s Vision 2020 project to double tourism levels to 16-20 million by 2020 – includes the construction of Casanearshore Park, hotel and office space for 100 multinational companies.

The 350km (217 miles) high-speed rail line from Casablanca to Tangier, the first of its kind in Africa, is expected to be up and running next year, while a US$500m (€368m, £294m) development of the waterfront – to include high-end retail space, a business centre, hotels and luxury apartments – is also expected to attract visitors.

HVS also states that conference business has increased due to the opening of the 5,000-delegate Palais des Congres.

Sign up for FREE ezines
Related news

Company profile

Company profile: Total Vibration Solutions Ltd (TVS Group)
TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. Our business is balanced through a broad portfolio of solutions and a presence across multiple industries.
View full profile >
More company profiles

Featured Supplier

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

13-13 Jun 2026
Worldwide, Various
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
More diary dates