upmysport – the platform for booking recommended local sport and fitness instructors – has announced a successful seed round of fundraising totalling £1m as it bids to ramp up its online and mobile offerings.

The round was led by private investors, working in partnership with government-backed investment fund, the Angel CoFund.

Having launched in 2013, upmysport has amassed a network of 700 activity professionals for its digitally-based service, which helps clients to arrange sessions with reliable instructors in a chosen activity.

The service allows clients to browse through and book into private sessions or courses, updating their phone diary and taking payment in just one click. Users can also create a shortlist of their favourite instructors for easy future booking. For instructors, the app serves as a full relationship management and marketing tool.

The latest investment round of funding is the second raised by upmysport, which previously raised £150k under SEIS (Seed Enterprise Investment Scheme). The Tech City (east London) based company will harness the latest funding to further improve upmysport’s online and mobile services, and to support the development of strategic partnership opportunities.

“With the market for instructor-led activity gaining ever more focus and growth, the investment puts us in a great position to turn our vision into a reality,” said upmysport CEO and co-founder Nicola Broom.

“The experience that the investors, such as the Angel CoFund, bring to the table is going to be invaluable as we look towards the best path to scale up.”