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Nike targets Middle East female fitness market with hijab

By Deven Pamben    08 Mar 2017
The Nike Pro Hijab will be available early next year

Nike is planning to launch a hijab for female Muslim athletes, as it looks to tap into the Middle East fitness market.

The pull-on design has been made from durable single-layer Nike Pro mesh, which is breathable and stretchy, and allows for a personalised fit that adapts to both the wearer’s head and her sport.

The sportswear firm were made aware of problems with wearing a traditional hijab after meeting with athletes. Amna Al Haddad, a female weightlifter from the United Arab Emirates, said the traditional garment’s weight, the potential for it to shift during action and its lack of breathability disrupted her focus during competition.

Nike’s design team created a range of prototype hijabs for testing by athletes from around the Middle East, including runners and cyclists.

As each country has its own particular hijab style, Nike asked the opinions of advocates and local communities to ensure the design met cultural requirements.

 The company said: "Nike aims to serve today’s pioneers as well as inspire even more women and girls in the region who still face barriers and limited access to sport. Fewer than one in seven girls participate in locally recommended sport activities for 60 minutes or more."

The Nike Pro Hijab will be available early next year.

Nike  sportwear 
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