Baha Mar Ltd has signed with Morgans Hotel Group (Morgans) for the latter to operate and manage the planned 300-room lifestyle hotel to be included as part of the Baha Mar Resort in the Bahamas.

The partnership follows a decision by Baha Mar to move away from a single family of hotels towards one with best-in-class brands, with a view to being able to offer the best brands for each of the different high-end hotel segments planned for the property. Morgans already operates the Delano and Shore Club resorts on Miami Beach; the Mondrian in Los Angeles and South Beach, Miami; St. Martins Lane and the Sanderson in London; Morgans, Hudson and the Royalton in New York City; and Clift in San Francisco.

The company added Ames in Boston to its portfolio in November of 2009 and will open Mondrian in SoHo in early 2011. Together with an equity partner, it also owns the Hard Rock Hotel & Casino in Las Vegas.

Baha Mar recently announced that it will be partnering with Rosewood Hotels & Resorts to manage and operate the new resort's 200-room luxury hotel and expects to announce the brand selected for its convention hotel shortly. Offering - among other things - around 3,500 rooms and condos, the largest casino in the Caribbean, the largest convention center in the Bahamas, a world-class golf course and a retail village, Baha Mar Resort represents the Caribbean's largest single-phase destination resort. Construction is expected to take nearly four years.