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Enhance member engagement with MYZONE

By Dean Fox    25 Aug 2011

MYZONE® is a revolutionary new system designed to enhance member engagement through user generated content (UGC). It accurately tracks, measures and monetises members’ workouts, both inside and outside a club.

The MYZONE® telemetry system monitors heart rate, calories, time and MYZONE® Effort Points (MEPs) using a proprietary MYZONE® Physical Activity Belt and cloud-based technology.

It is the only monitoring device that wirelessly uploads without human intervention. Not only can it measure effort in a facility, it can be used in all forms of concerted physical activity irrespective of location.

Rewarding effort rather than fitness, MYZONE® can help anybody regardless of age, size or ability to lead an active and fulfilling life.

MYZONE® is the pinnacle of customer interaction, allowing daily engagement with members about their physical activity levels.

MEPs are earned solely on each individual’s level of fitness, removing imbalances based on gender, age, weight and heart rate.

They are a fantastic currency with which to build an exciting programme of incentives to drive member loyalty and retention. The MYZONE® system also creates new revenue streams via belt sales, through personal training and membership upgrades.

MYZONE® is the solution to your 3R’s - Recruitment, Retention and Revenue!

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