Hot on the heels of launching its first London site, Everlast Gyms opened a flagship location at Manchester Trafford Palazzo this weekend.

The 28,000 square foot gym offers elite training, recovery and nutrition and is one of the first sites to showcase Everlast Gyms’ recently announced landmark partnership with Nike Strength.

Celebrating the launch, Everlast Gyms teamed up with the Ricky Hatton Foundation to host 24HRS for Hatton, a day-long boxing activation and championing mental health awareness through sport.

This was followed by a day of immersive activity for members, including an integrated workout class, run club and Hyrox training session.

Dan Summerson, managing director of Everlast Gyms, is interviewed in the upcoming issue of HCM about the new partnerships and plans for the chain, which is owned by the Frasers Group.

He says the launch at Manchester Trafford Palazzo is an exciting step forward for the brand: “This opening showcases one of our most comprehensive gym concepts to date, featuring our strategic partnership with Nike Strength, and continues to highlight our commitment to setting a new benchmark for inclusive, high-quality fitness and wellbeing.”

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