EGYM Hussle and SLM have entered into a long-term partnership that will see 182 Everyone Active venues added to EGYM Hussle’s B2B fitness marketplace.

The collaboration aims to drive increased participation in fitness through EGYM Hussle’s employee benefits service, which is used by major employers and private medical insurers, including AXA Health and Bupa.

EGYM Hussle is already partnering with operators such as Nuffield Health and Fitness First UK, but Everyone Active is the first major public sector operator to join the platform.

Hussle was acquired by EGYM last year, and has since shifted its focus entirely to the B2B sector. CEO, Jamie Ward, says: “The extensive reach of the Everyone Active estate will significantly enhance our ability to promote fitness as preventative care and drive up productivity among employees and private medical insurance members across the UK.”

Duncan Jefford, regional director of Everyone Active, says: “EGYM Hussle’s platform provides an exciting opportunity to reach new audiences through corporate and insurance partnerships. We see this as a major growth opportunity that aligns perfectly with our mission to get more people active and improve the health of our communities.”

The recent expansion of the network has been supported in part by the US$200 million growth capital investment secured in August 2024 from leading L Catterton and Meritech Capital – an investment that valued the business at over $1 billion.

EGYM’s portfolio includes the Wellpass corporate fitness network, which connects 17,000 sports partners with 14,000 corporate clients and is used by six million people every month across Europe and the US.

EGYM is the Platinum Partner for the HCM Summit, which takes place on 23 October in London.