F45 Training has announced the launch of a new parent company called FIT, which will operate as an umbrella to its three brands: F45 Training, FS8 and Vaura Pilates.

FIT stands for Functional Inspired Training.

The launch was timed to coincide with the HFA/IHRSA event which is taking place in Las Vegas this week.

CEO of FIT, Tom Dowd, says this is a pivotal moment: “We’re not just evolving – we’re redefining ourselves as well as our brand story, enabling expansion to include new modalities, whether through acquisition or development.

“FIT House of Brands is leading the charge in holistic wellness by uniting F45 Training, FS8, VAURA Pilates – and our recovery services – under one powerful vision. This is about empowering communities worldwide to move better, feel stronger and live longer.”

With around 1,500 franchised studio locations in 55 countries, last year saw the launch of 75 new openings across the portfolio.

F45 Training offers 45-minute workouts combining strength and cardio with scientifically-backed, results-driven programming.

FS8 is a fusion of Pilates, tone, and yoga, built on eight science-backed elements for a low-impact, high-energy experience.

VAURA Pilates fuses the reformer Pilates with athletic training, neon lights, mirrored ceilings, upbeat music and empowering instructors.

FIT also has strategic partnerships with a number of recovery solutions allowing franchisees to add on services such as cold plunges, infrared saunas and percussion therapies.