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Peppa Pig coming to Paultons

By Luke Tuchscherer    10 May 2010

An attraction based on the children’s TV show Peppa Pig being built at Paultons Family Theme Park near The New Forest in Hampshire.

Peppa Pig World, scheduled to open by Easter next year, was created in partnership with Paultons, E1 Entertainment and the show’s creators, Astley Baker Davies.

The park will feature seven rides inspired by the show - the Peppa Pig family car, Miss Rabbit’s helicopter, Grandpa Pig’s train, George’s dinosaur, a Balloon ride, Danny Dog’s car, George’s boat and a ride in the 'clouds' around Windy Castle.

Some of the most popular and recognisable elements of the show will be recreated to make guests “feel like they are inside Peppa’s world”, including Peppa Pig’s house - a fully animated attraction where visitors can watch Peppa and her family enjoying breakfast in their hill top home.

Along with the themed rides and outdoor play area, Peppa Pig World will also boast the only Peppa Pig-themed indoor play area in the country.

The theme park will also boast the UK’s largest Peppa Pig shop, which will sell a range of Peppa Pig products on-site. in addition to exclusive merchandise that will only be available from Paultons.

Steve Lorton, Commercial Director for Paultons Park, said: "We are delighted to be working alongside E1 Entertainment in creating the world's first Peppa Pig World at Paultons Park.  There is a great synergy between the Paultons and Peppa Pig brands both in terms of target markets and family values and we are confident that this new addition to the park's existing attractions will prove to be a tremendous success. 

This is by far the largest project the park has ever undertaken and we are thrilled to have secured an exclusive license with E1 Entertainment for the UK and Eire. Paultons Park will be the only place in the UK where Peppa Pig fans will be able to enjoy this unique experience and we look forward to welcoming visitors from far and wide when Peppa Pig World opens at Easter 2011."

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