Somerset eyes up Chinese tourism boost
Somerset County Council and Somerset Tourism Association are looking to boost the local economy by attracting more Chinese tourists to the region.
China Holidays managing director Stephanie Cheng has been on a two-day familiarisation tour of the county in order to see some of the visitor experiences on offer. It is estimated that every Chinese tourist spends around £1,000 in the local economy, and Somerset authorities are working with their Chinese counterparts to promote the region.
John Turner, director of Somerset Tourism Association and Somerset ambassador for UKinbound, said: "Currently Somerset has 0.5 per cent of the market share of Chinese tourists. "If we could only increase this to just 2.5 per cent, this could add hundreds of thousands pounds of spending to our economy and could mean as many as 10,000 new job."

GP Exercise Referral Instructor
Duty Manager
Duty Manager
Duty Manager
Recreation Assistant (Dry Site)
Team Leader (Dry Site)
Community Activator Coach Apprentice
Activity and Wellbeing Coordinator
Catalogue Gallery
Company profile
Directory
Featured Supplier
Property & Tenders
Company: Lee Valley Regional Park Authority
Company: Newmark
Company: EiA Real Estate
Company: Savills
Company: University of Oxford





