FitPro and children's television brand LazyTown have joined forces in order to unveil a new resource designed to help increase the number of young people getting active and healthy.

KidzMove has been created specifically for the health and fitness sector and offers operators and instructors the opportunity to co-brand with one of the largest selling kids' TV licences. It is hoped the resource will ensure children have fun when visiting facilities, while a range of training courses and qualifications; music; and instructor inspirations are also available.

LazyTown-branded marketing materials and merchandise will be available for retail, which is designed to ensure the KidzMove concept helps operators to expand membership. FitPro global commercial director Andy Jackson said: "KidzMove is all about getting kids excited about playing, dancing, running, having fun and moving. It will be a massive boost to the fitness industry as we play our part in improving the nation's health.

"Plus with KidzMove, health club operators and instructors can broaden their appeal by leveraging the power of the LazyTown brand, making KidzMove an incredibly effective revenue generator."