Former Fitness First high-flyer David Perrin has launched a new class-based gym concept in Stockport which emphasises the importance of educating clients to help them achieve their fitness goals.

Perrin, who was fitness product manager when he left the gym chain after seven years, says quality coaching and instruction is a central tenet of his new Seven Movement studio, which launches in April.

With a philosophy of ‘Train hard, learn, change’, Seven Movement’s functional-focused classes are designed to push participants to their limit, while the highly-drilled instructors are taught to coach clients on key aspects of exercise, diet and motivation.

Devised by Perrin, the classes – which start from £6 for a single session – include High Resistance Circuits, Move Pro (flexibility and agility) and Superhero Fit (for 6 to 13-year-olds). Meanwhile, functional equipment supplied by Wolverson Fitness and Savage Strength comprises barbells, plate weights, medicine balls, kettlebells, suspension training, plyo-boxes, dumbbells, SAQ equipment, battle ropes, Tornado balls, wall balls, crash mats and slam balls.

Perrin is the owner of the club and has received support from Growth Manchester, with plans to open four more Seven Movement studios over the next three years.

“My seven years working at Fitness First in both National and Group roles has given me the experience and confidence to go out and build a company with my own vision and philosophies at the heart,” Perrin told Health Club Management.

“Working in the fitness industry for the last 12 years has been a privilege, my goal now is to build a fitness company that our members can connect with, is more personal and truly helps them build long term habits to help them love how they look and feel.”