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Fitness First expands in the Middle East

By Tom Walker    25 Oct 2011

Fitness First has launched in Abu Dhabi, UAE, with the opening of the first of two new health clubs.

The first site opened on 15 October and is located at the Marina Mall and will include a ladies-only section covering 1,157sq m.

The venue will offer fitness equipment supplied by Life Fitness, in addition to personal training and a range of group exercise classes including BodyPump, BodyCombat, yoga and Zumba.

Meanwhile, the Dalma Mall club will be operational from 1 December.

Covering a total area of 2,000sq m, the facility will encompass ladies-only (983sq m) and men-only (1,019sq m) areas.

Fitness First - which is part of the Landmark Group in the MENA (Middle East and North Africa) region - has also identified three new sites for Dubai, all of which will be operational by the end of the year.

This will bring the total number of outlets in the Middle East to 23, and in the UAE to 17.

The launches are part of Fitness First's plans to open nine new clubs across the Middle East by January 2012.

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