Fitness First is partnering with Healf to introduce a new membership, 360, which offers a personalised and longevity-focused approach.

Launching this month across all UK locations and priced at £600 per year, more than 3,000 members have registered interest ahead of launch.

As part of its premiumisation strategy, Fitness First already offers a BioAge score and tailored training plans through its Fitness First Able platform, as well as virtual access to GPs, physiotherapists and nutritionists via HealthHero.

The tie up with Healf will offer a diagnostics service including at-home blood testing, 1:1 nutritionist consultations and 20 per cent of Healf’s curated product range.  

360 members will also have priority class booking and monthly guest passes.

CEO of Fitness First UK, Marc Diaper, says: “I’m incredibly excited about partnering with Healf. They are a young, forward-thinking brand that truly understands where wellness is heading – personal, preventative and powered by data. Together, we’re giving our members smarter tools, deeper support, and a faster route to results. This partnership represents another step towards the future of fitness and wellbeing and compliments our vision of supporting members living better now and long into the future.”      

Nico Ward, head of Healf Zone, says this partnership is a natural fit: “Fitness First members are already committed to their health and we're here to help them understand it on a deeper level. We believe the future of fitness is personal – not just how you train, but understanding what your body actually needs. Modern wellbeing is personal, proactive, and grounded in data and we're proud to be part of bringing that to thousands of Fitness First members across the UK."