Fitness supplier Schwinn wants to ensure the DJ decks won’t be the only things spinning at this September’s Bestival music festival, with its bikes set to star in a dedicated group cycling area.

Around 40 Schwinn indoor cycles will be installed in Bestival’s new Revolution Ride arena as part of a concept created by former Psycle programme director Tim Weeks. Having been trialled at last year’s festival, the project is aiming to build on its initial success and “unite the Bestival community through the power of music and exercise.”

As with most of the other stages and tents at the Isle of Wight festival, the Revolution Rides arena will have a dedicated music line-up of different artists, bands and DJs.

Weeks wants to offer riders a healthier route towards the type of endorphin rush one might get from going to a party in Ibiza, a gig in London - or a festival on the Isle of Wight

“This isn’t about just taking a fitness class to a festival. This is about integrating a basic concept into the DNA of Bestival and creating something that has never been done before,” said Weeks.

“This isn’t about burning calories. This is about making exercise part of modern culture and society – not just something for the fitness nuts.”