The ever-growing KidZania brand has launched its latest franchise at the Mall of Arabia in Jeddah, Saudi Arabia.

Launched on 16 January, KidZania Jeddah joins locations in Dubai and Kuwait as the brand’s third site in the Middle East. The attraction boasts more than 68 location-specific establishments providing 85 role-playing careers for the worldwide brand.

Kidzania offers children aged 4-14 a pint-sized replica of a city, built indoor and brought to life using real-world brands from local and national companies. The attraction allows children to role play and test drive a number of careers, including pilots, TV anchors, firemen, chefs, doctors, police officers, journalists and more.

Jeddah is the 17th KidZania to open worldwide, with further sites planned in the UK, Singapore and India, among others. The site’s operators have predicted similar visitors numbers to that of its Middle Eastern counterparts – around 500,000 annually.