New research carried out by consultants The Parthenon Group has suggested that the health and fitness sector may be facing a slow recovery from the recession.

According to a survey conducted by the group, just 1.5 per cent of consumers said they planned to increase spending on gyms and health clubs as one of three priority sectors post-recession. Nearly a third of the study's 1,500 participants said they had cut back spending on health and fitness after rethinking spending priorities during the downturn.

However, the Parthenon Group suggested that the sector could see a shift in business models, with value chains such as McFit in line for growth with shorter-term membership strategies and increased promotional activities. Mark Jeynes, partner at the Parthenon Group, said: "Our recent research into consumer behaviour highlighted that 63 per cent now spend less on fitness equipment and 53 per cent on gym clubs relative to a year ago.

"With our research also suggesting that a slow recovery is on the cards, businesses will have to work hard and be prepared to adapt their strategies in order to get customers back through the door."