Jake Shand joins Beachbody Live to lead instructor training division
Former Les Mills marketing director Jake Shand has joined instructor training and group exercise provider Beachbody Live UK.
Shand, who has been appointed senior director, will head up the company’s instructor training division.
Before joining Beachbody, he had a six-year stint at Les Mills and has led the marketing for brands across the UK and New Zealand.
Founded in 1998, US–based Beachbody is the creator of some of the most popular fitness and weight-loss solutions in the US, such as P90X, Insanity, and PiYo.
Earlier this year, Beachbody UK launched new instructor training workshops for a group fitness version of the P90X programme – a full-body, strength-training format.
UK-based group exercise instructors and club operators can visit www.P90XLIVE.co.uk for a schedule of instructor training workshops nationwide.
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