FitnessKPI has closed an investment round for more €1 million that will help it accelerate its international growth and develop its artificial intelligence product called Anna.

The investment was led by Angels Capital and included a number of business angels, corporates and Encomenda.

Launched in 2018, by Pablo Viñaspre and Isabel Vega, FitnessKPI is an automatic data collection and analysis system that provides gym and health club managers with up-to-date information for more accurate decision making.

Anna AI analyses health club data in less than five seconds, as well as making predictions, such as which members are going to leave the club in the next three months and then allows actions to be automated with a high level of personalisation.

A hyper-segmentation system of customers and CRM communication, allows personalised communication with members, which improves retention and revenue.

“We're very happy and proud to have closed this round and above all to have the support of Angels and Encomenda,” says Viñaspre. “We're especially excited about the entry of angels leading the round. Apart from the economic boost it represents for the project, it's also a recognition that motivates the entire team and a great opportunity to incorporate valuable know-how”

FitnessKPI is currently trading in 18 countries in Europe, the Middle East, Asia, Latin America and North Africa, serving more than 600 health clubs and collecting data daily from more than two million customers. In the last two years the company has trebled its turnover compared to the previous year.