The Football League is to launch a marketing campaign targeting families as part of a strategy to attract a more diverse range of spectators at league clubs.

The Football League has teamed up with national tabloid newspaper The Sun to offer families of four the one-off opportunity to purchase a family match ticket for just £9.50.

The deal, involving 200,000 seats at stadiums all over the country, is being touted as the UK's biggest-ever family football tickets promotion.

Tickets for more than 100 matches scheduled between 6 February and 17 April will be made available to choose from, with savings of up to £60 per family of four on full-price tickets.

The Football League's marketing manager David Malkinson said: "Our clubs, and their teams, provide great entertainment.

"The Enjoy The Match campaign will promote family-friendly zones in stadiums and this ticket deal will help us attract even more families to matches to sample the action.

The deal was brokered by sales promotion agency whynot!