Fitness kit and software supplier eGym has appointed Justin Smith, the former managing director of equipment provider Precor UK, as its new senior sales manager.

Smith will report directly to Jeremy Jenkins, commercial sales director UK, and will focus on new business development.

An industry veteran with a number of years working in sales for brands such as Trixter, Technogym and Precor, Smith began in his new role on 1 April.

“In my position as MD at Precor, I developed a close partnership with eGym, recognising the mutual benefits the brands could achieve through product integration," Smith said.

"eGym is a disruptive brand which, through product innovation and collaboration, is breaking new ground in fitness delivery. This is one of the most exciting brands to reach our shores in recent history and I am really excited to be on board.”

Smith joins eGym just days after the company acquired fitness app specialist Netpulse for an undisclosed sum.

Based in San Francisco, Netpulse provides white-label mobile apps for health clubs.

The company has a global client roster, including Planet Fitness, Gold's Gym, and 24 Hour Fitness, as well as European operators Virgin Active, Migros and DW Fitness First. It announced growth via a £9m funding round in 2016.

eGym also announced that the European Investment Bank would commit funds to the tune of €25m (US$30m, £22.2m) to drive its R&D programme.