This year’s fourth World Wellness Weekend (WWW) is aiming to shake up perceptions of wellness and strive to help incorporate wellness into more people’s routines.

Now in its fourth year, the WWW aims to highlight the importance of wellness and help people adopt healthier lifestyles – as well as foster positive relationships with their bodies and minds – by offering the public opportunities to take part in activities over the two-day period.

According to the team behind WWW: “Too many people still perceive spas and salons as a luxurious activity for wealthy people and too many people think that wellness is boring due to injunctions such as: take the stairs, walk 10,000 steps, drink water and reduce alcohol.

Founded by Jean-Guy de Gabriac, owner of consultancy and training company Tip Touch International, the event is scheduled for 19 - 20 September 2020 and will be celebrated by 5,000 properties from over 120 countries.

The team believe the event will provide an opportunity for the industry to become more creative with activities which help people change their perception of and create a special bond with wellness.

“Coronavirus is a reminder that being well and healthy should be our number one priority,” said de Gabriac. “With half of humanity staying at home, the need to keep fit and flexible in our bodies and in our minds is essential.”

The event has secured the support and participation of 60 organisations and trade-bodies such as ISPA, IHRSA, Wellness Tourism Association, G3T and Green Spa Network.

WWW – a commercial undertaking – is an official partner of European Week of Sports – an initiative started by the European Commission to encourage people to be more active.