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Functional fitness franchise Fitstop expands into US market

By Tom Walker    13 Apr 2023
Fitstop's first US studio is set to open in Santa Monica, California, in May 2023 / Fitstop
Fitstop has revealed plans to expand into the US market
The tech-driven functional fitness franchise currently has more than 200 studios worldwide
It will open a flagship location in Santa Monica, California in May 2023
Australia-based Fitstop says it is on track to open more than 10 US locations by the end of 2023

Tech-driven functional fitness franchise, Fitstop, has revealed plans to expand into the US market.

The Australia-based company currently has more than 200 studios worldwide and has now announced its entry to the US with a flagship location in Santa Monica, California.

Set to open in May 2023, the initial studio will be owned and operated corporately by Fitstop.

It will be followed by a further California opening in Hermosa Beach.

In total, Fitstop says it is on track to open more than 10 US locations by the end of 2023.

It is looking for a nation-wide estate, with some of the planned locations set for the North East of the country – including the first franchise-owned location, in Cherry Hill, New Jersey.

Fitstop provides group fitness classes of varying intensity levels and what it calls "science-backed programming".

"We take an athlete-inspired approach to group training with a holistic training programme that blends strength, metabolic conditioning and endurance, designed to help trainers to move more and live more," Fitstop said.

Fitstop  Australia  Santa Monica  functional fitness 
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