Ghislain Waeyaert, former VP of French wellness brand and consultancy Deep Nature, has been appointed president of the new French branch of Italy-based global spa consultancy bbSpa_Group.

Waeyaert and bbSpa have worked collaboratively to produce and launch bbSpa_France which offers technical advice and turnkey solutions for the French spa market.

Its services include consulting, engineering and building and construction solutions for spa and wellness projects.

In addition, bbSpa_France also distributes technologies developed by bbspa_Tech and its partners, such as Aquaform shower systems and 100% You.niforms.

Prior to joining forces with bbSpa_, Waeyaert enjoyed seven years at Deep Nature, first as managing director and then as vice-president.

His wider 20-year career in the international development of the cosmetics and spa sectors has also seen him hold corporate roles at Shiseido, Davines, Decleor and Clarins.

Deep Nature president Julien Patty commented: “I want to personally congratulate Ghislain for the work he accomplished at Deep Nature and to thank him for his personal investment in the development of my company.

“Thanks to his extensive international experience, Ghislain has set up the appropriate organisation to allow Deep Nature to establish itself in the luxury hotel segment in France and internationally.”

In September, Patty announced Deep Nature had become affiliated with Snow Group and would extend the subcontracting of part of its work to bbSpa.

The Snow group is comprised of Deep Nature, Cinq Mondes and Algotherm and is owned by Deep Natures original share-holders Groupe Bateur.

This decision will ensure the group continues to work side-by-side with Waeyaert both in France and internationally.

“I’m delighted to be able to extend our collaboration through this new Franco-Italian entity and I wish Ghislain every success in this new challenge,” concluded Patty.