The Global Wellness Summit (GWS) today announced its 2021 conference will take place in Tel Aviv, Israel, from November 15-18 at the Hilton Tel Aviv, set on the shores of the Mediterranean Sea.

Tel Aviv, where world-leading innovation and ancient cultures come together, boasts more start-ups than any place other than Silicon Valley and is taking the lead in health and wellness technologies.

Even during the pandemic, Israel’s tech industry had a banner year, attracting over US$24bn in capital.

GWS delegates will experience three days of expert keynotes and panels on the very different – and very bright – future for wellness as the world emerges from the pandemic.

The GWS aims to provide a once-in-a-lifetime experience for attendees, immersing them in the vibrant cultures of Tel Aviv and Israel, bursting with history, art, spirituality and innovation.

“Analysts agree the pandemic has made wellness the number-one priority for consumers, and so much investment is flowing into our industry,” said Susie Ellis, GWS chair and CEO.

“The 2021 GWS will explore how wellness is at a crucial tipping point, with so many new directions and opportunities. Every business now needs to ‘think like a start-up,’ and Israel, the Start-Up Nation, is the perfect place to jumpstart needed new ideas.”

The GWS was also drawn to Israel as a host location due to the success and scale of its vaccination programme, as at the time of writing, around four million of the country’s seven million adults have been vaccinated.

It's expected that by March all Israeli citizens over 16 will be fully vaccinated and its economy will be completely reopened.

Alongside the conference schedule, the 2021 event will also offer the most pre- and post-Summit trips in its history, so delegates can discover Israel and the region’s must-see destinations.

This will include a variety of bespoke tours and excursions, including trips to Jerusalem and Petra, all created by Tova Wald – an expert in authentic, soul-stirring travel in Israel and the region.

Registration for the 2021 GWS is now live on the event's official website and accommodation can be booked at the Hilton Tel Aviv via this link with special, negotiated room rates.

Located in the heart of Tel Aviv’s Independence Park and boasting its own beach, the Hilton Tel Aviv offers stunning seaside views, a full-service spa, a saltwater pool and five diverse restaurants.

The hotel is also minutes from HaYarkon Park, business centres, attractions like the Aviv Museum of Art and the Israeli Opera and shopping areas.