In a talk at the Global Wellness Summit last week, Maggie Hsu, advisor to online clothing company Zappos, hinted that the firm – which is fully owned by online giant Amazon – is eyeing up the wellness hospitality space.

The e-commerce company is already looking at customer service in hospitals as part of its Downtown Project in Las Vegas, where it’s headquartered.

A portion of its US$50m (€46m, £41m) investment in the redevelopment scheme is funding Turntable Health – a primary care clinic that will run on a membership model, similar to a gym. As part of a monthly fee of around US$100 (€91, £82), patients will have unlimited access to physicians, who will therefore be financially incentivised to keep patients or ‘customers’ healthy.

Hsu said hotels would be a natural follow on from this.

“We’re very interested in the hospitality space because of its focus on customer service and putting two different things together in downtown Las Vegas,” she explained. “We’re inspired by what Delos and others are doing, and have thought a lot about how we can do a wellness hotel in Las Vegas, as well as in hospitals.”