Global sports events market 'worth £5.9bn' to sports service companies
The global sports events market will create £5.9bn (US$9.1bn, 6.9bn euro) of new business for sports service companies in the next ten years.
According to the Global opportunities for sports marketing, infrastructure and consultancy services to 2022 report, the global events market's biggest beneficiaries will be in the management and consultancy sectors.
Published by UK-based International Marketing Reports, the study analysed 55 major sports events taking place in the next decade.
The report's author, Ardi Kolah, says the increasing size of international competitions means host countries and cities are increasingly relying on outside help.
"Major events are getting bigger, as countries use them to regenerate cities and project their image on the international stage," Kolah said.
"The scale of new-build and renovation of facilities is unprecedented. The report identifies 149 new venues either being planned or under construction, as well as dozens of stadia earmarked for renovation to host major events.
"The biggest headache for event organisers is projects that run late and over budget. They are therefore increasingly looking to experts in the field with a good-track record delivery."
For more information on the report, click here.

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