Go Fit unveils a “health-making factory” in Santa Cruz, Tenerife
Go Fit has invested more than €20 million in its latest development, a 22,000 square metre sports and wellness hub in Tenerife, next to Heliodoro Rodríguez López Stadium.
This is the Iberian operator’s second site in the Canary Islands, following a launch in Las Palmas in 2015. Go Fit now has 21 operating sites and will expand into Italy this year.
Strategic European cities are being targeted for projects where the company can partner with the local authority in a collaborative project to serve local communities, as well as drive social cohesion and urban regeneration.
Go Fit Santa Cruz is being operated under a 40‑year public‑private partnership with the local authority, the Ayuntamiento de Santa Cruz de Tenerife.
Facilities include three swimming pools – for training, learning and hydrotherapy – a 1, 700 square metre gym, four group exercise studios, a sports pavilion, tennis and padel courts, a spa with a thermal circuit and sauna and a children’s play centre.
Sustainability is at the core: the building is almost carbon‑neutral, with no natural gas used and offsetting for residual emissions.
It will serve more than 12,000 users and all members will be offered a personalised wellbeing experience called the Go Fit Method. This involves assessment, evaluation, personalisation of training plans and 1:1 on-going support delivered through the Go Fit app.
Mario Barbosa, CEO of Go Fit, says: “This landmark opening underscores Go Fit’s commitment to sustainable urban wellness: delivering net‑zero operational models within premium, inclusive infrastructure which is accessible and welcoming to all.
“The project will drive urban regeneration – positioning sport as a cornerstone of wellbeing and social cohesion and a driver of the recovery of under-loved areas of major cities.
“Go Fit Santa Cruz Tenerife sets a blueprint for future civic wellness hubs – where high-quality user experience, climate responsibility and cost-effective design intersect seamlessly.”
José Manuel Bermúdez, Mayor of Santa Cruz de Tenerife, welcomed the launch: “Today we culminate one of the great projects that Santa Cruz has been waiting for for many years – the largest sports complex in the history of Santa Cruz: a vast space of opportunity, health, active life, and, above all, community and togetherness.
“We're opening the largest sports complex in Santa Cruz’s history and what I have called from the beginning a health‑making factory, for which many people and institutions have pulled together, come wind or high water, since 2017.”

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