Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13978)           
UK only International

Cost of each Team GB Olympic medal revealed

By Tom Walker    01 Nov 2016
Mo Farah's two gold medals came at an average cost of £3.83m each

The average cost of a Team GB Olympic medal has been calculated at £4.29m (€4.75m, US$5.25m) – with gymnastics and shooting finishing as the most cost-effective Olympic sports and hockey and sailing the most expensive.

The figures come from analysis by Sports Management magazine, which looked at the level of UK Sport funding during the Rio Olympic cycle (2013-17) and compared it with the performances of each sport at the Rio 2016 Olympic Games.

Shooting was deemed the most cost effective of all sports, as it received £3.95m (€4.37m, US$4.83m) of public funding over the four-year cycle and delivered two bronze medals – giving each a “cost” of £1.98m (€2.19m, US$2.42m)

Meanwhile, the gymnastics team exceeded the target of three to five medals set for it by UK Sport and secured seven podium finishes. As the sport received £14.6m (€16.2m, US$17.9m) during the cycle, it meant that each gymnastics medal came at a cost of just £2.09m (€2.31m, US$2.56m).

At the other end of the cost-effective table are sailing and hockey.

The women’s hockey team’s victory at Rio might have been one of the highlights of the Games for fans, but as more than £16.1m (€17.8m, US$19.7m) was ploughed into the sport by UK Sport during the cycle, the single gold was the most expensive of all of Team GB’s medals.

The hockey team does, however, consist of 16 players – each of whom receives individual funding – so when calculating average costs, there’s an argument to divide the cost among all 16.

Had the men’s hockey team finished in the top three, as expected, then sailing would have finished as the sport with the most expensive medals at Rio.

A total of £25.5m (€28.2m, US$31.2m) was invested in sailing over the Rio Game cycle, but with three medals, the two golds and silver ended up costing £8.5m each.

In total, Team GB amassed 67 medals at Rio and of the 366 British athletes at the Games, more than a third (130) came back with a medal.

In total, UK Sport invested a record £274,465,541 in Olympic sports and a further £72,786,652 in Paralympic disciplines.

To read the full analysis, click here for the October issue of Sports Management.

Average cost of medal for each sport

Hockey £16,141,393

Sailing £8,501,351

Judo £7,366,200

Rowing £6,524,572

Equestrian £5,997,620

Badminton £5,737,524

Canoeing £5,010,904

Boxing £4,588,145

Athletics £3,832,029

Swimming £3,465,971

Taekwondo £2,684,612

Cycling £2,522,318

Triathlon £2,485,992

Diving £2,489,286

Gymnastics £2,087,918

Shooting £1,975,444

UK Sport also spent £15,859,012 of funding on four Olympic sports which didn’t achieve medals at Rio:

Modern pentathlon £6,972,174

Fencing £4,225,261

Archery £2,952,237

Weightlifting £1,709,340

Research  Olympic Games  Olympics. Rio  Rio 2016  Team GB 
Sign up for FREE ezines
Related news
Sports jobs

Swim Teacher

Everyone Active
Salary: Competitive
Location: Bristol

Customer Service Advisor

Everyone Active
Salary: Competitive
Location: Gainsborough

Swim Teacher

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Activity and Wellbeing Instructor

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Operations Manager - Brentwood School Enterprises

Brentwood School Sports Centre
Salary: £32,000 - £34,000pa + pension + benefits
Location: Brentwood

Fitness Manager

Everyone Active
Salary: Negiotable
Location: Crawley

Swim Teacher

Everyone Active
Salary: Competitive
Location: Fareham

GP Exercise Referral Instructor

Everyone Active
Salary: £33,000pa + benefits
Location: Harrow

Duty Manager

Everyone Active
Salary: Competitive
Location: Bedminster
recruiting with sports management

Duty Manager

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Duty Manager

Everyone Active
Salary: Competitive
Location: Wythenshawe

Recreation Assistant (Dry Site)

Everyone Active
Salary: Competitive
Location: Market Rasen

Team Leader (Dry Site)

Everyone Active
Salary: Competitive salary, excellent benefits
Location: Market Rasen

Community Activator Coach Apprentice

Everyone Active
Salary: 16,686
Location: Stowmarket, Suffolk

Activity and Wellbeing Coordinator

Everyone Active
Salary: 27,635
Location: Stowmarket
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  Swim Manager jobs  general manager jobs  recreation assistant jobs 
More jobs

Company profile

Company profile: UK Trade & Investment
UK Trade & Investment is the government department that supports UK companies to trade internationally and helps overseas businesses to set up in the UK.
View full profile >
More company profiles

Featured Supplier

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
More diary dates