Canadian operator GoodLife has unveiled plans to bulk up through growth of its current GoodLife Fitness club model, in addition to setting its sights on a new club model, Fit4Less by GoodLife.

Fit4Less is designed to be a fun, energetic, low-cost offering that aims to fill a gap in the current fitness club market in Canada in the low-cost segment. As with GoodLife Fitness, the focus is on providing convenient, caring environments that promote no judgements.

GoodLife plans to have 50 Fit4Less clubs by Christmas and intends to grow to 500 Fit4Less clubs nationwide. The ultimate goal is to have over 1,000 clubs in Canada under the GoodLife umbrella, which includes GoodLife Fitness, Fit4Less, and Énergie Cardio and EconoFitness in Quebec.

“Currently, over one million Canadians belong to GoodLife,” said David ‘Patch’ Patchell-Evans, founder & CEO of GoodLife, which has grown by 111 per cent in the last seven years.

“Our goal is to have 10 per cent of Canadians achieving their health, wellness and fitness goals at GoodLife Fitness. Our commitment is that GoodLife will always provide the best experience and value for Canadians and Fit4Less will always have the lowest price.”