A number of the health and fitness industry’s leading retention experts are to stage a one-off UK conference examining how to hold on to gym members in a fast-changing market.

The one-day Retention Convention is being led by retention specialist and Health Club Management contributor Dr Paul Bedford, who will explain how to develop a strategy to improve member retention.

“The purpose of the day will be to explore how retention can impact on business behaviour,” said Bedford, who is director of Retention Guru.

“The emergence of the low cost sector has created challenges for all operators, including themselves, and clubs need to look at improving their retention to retain a profitable business. Operations directors, senior managers and anyone who who has a role in keeping members happy should not miss this event.”

Bedford will be joined by several high-profile retention specialists, including Health Club Management contributor Dr Melvyn Hillsdon, EuropeActive board member Jan Middelkamp, fitness and exercise data expert and GG Fit director Guy Griffiths, plus former global director of member experience at Fitness First Rob Gregory.

The Retention Convention, which is open to just 120 people, will take place on 14 May 2015, in central Birmingham. Tickets are available from this link.