Hershey Park in Hershey, Pennsylvania, US, will introduce a new interactive ride to its range of attractions this year.

Themed to match Hershey’s products and called Reese’s Xtreme Cup Challenge, the ride has been designed by US-based Sally Corporation and pits two competing teams in a multi-sensory laser competition.

The two teams enter the ride on cars that are branded with the Reese’s Peanut Butter Cup product and travel together through a series of scenes, accumulating points as they hit targets with laser blasters.

The track, which was provided by Italian company EOS Rides, incorporates several climbs and includes 80 animated show elements, a range of special effects and more than 150 targets for riders to aim at.

Sensory effects include scents based on the popular Hershey snack.

Sally’s chief executive, John Wood, said: “We designed the ride to reflect some aspect of the Hershey company business.

“The visual and other sensory elements are designed to appeal to pre-teens and younger children alike – how many rides can you go on that smell of chocolate and peanut butter?”